How To Ensure Rapid Growth In Your Acupuncture Practice

For any acupuncture specialist, the ideal scenario is a list of patients whose confidence in your expertise has turned them to commit to long-term treatment. However, in reality, patient retention is one of the significant challenges for any medical practice, especially in the field of alternative medicine. Sometimes a practitioner may feel a little helpless as his patients come and go, never to be consulted again.

Being a great acupuncturist is not a definitive answer to this challenge. You have to plant the seeds for patient loyalty. Following are some ideas to retain your patients and grow your acupuncture practice.  You can also learn from an expert on how to grow your acupuncture practice at acuproacademy.com.

Create an excellent atmosphere at your clinic

acupuncture clinic and atmosphere

The atmosphere of any place is crucial to delivering an exceptional experience. No matter how worthy the standard of your treatment, the picture will be destroyed by ugly lighting, dirty restrooms, uncomfortable furniture, bad smells, or annoying muzak.

Turn your clinic into an exclusive zone by modifying or renovating the things. People will want to return.

If you need exciting ideas to jazz up your acupuncture clinic, try to remember the refreshing environments that have left you with a good lasting impression. Don’t hesitate to seek help from an interior decorator.

Appreciate your patient’s characteristics

appreciate your acupuncture paitent characteristics

Whenever a new person meets us, we often fall back on categorical thinking. It’s easy to degrade a person to a stereotype, be they a surfer dude, a soccer mom, aging hippie, or a sports jock.

However, nobody wants to be pigeon-holed. We may seem to be one sort of person, but inside we all personally feel like Walt Whitman: a body full of multitudes, right? So what if we contradict ourselves?

Don’t figure out your patient too quickly. Loyalty will grow when he or she feels honored as an individual.

Go the extra mile

go the extra mile for your patients

“The key is to set practical customer expectations, and then to exceed them in unexpected and helpful ways,” says Richard Branson, the founder of Virgin Records.

This tip is a bit of a no-brainer. To grow your acupuncture practice, you should avoid making promises to your patients that you can’t keep, but try to go the extra mile with them. Although, there is no shortcut to this and patients will take your efforts for granted. The majority of people will come away with the strong impression that you really care for them – and come to trust you.

Be professionally organized

be professionaly organized in your practice

Are your telephone numbers misplaced? Appointments out of order? Files all over the place?

As an acupuncture practitioner, disorganization is not only money and time-wasting hassle for you — but it also delivers a very negative impression on your patient. Keep your operation up-to-date and streamlined with professional acupuncture management software. Patients will feel more convinced if you have got everything under control.

Investing in management software can help reduce the burden on your patients. An integrated system can also help cut down on repetitive form-filling by managing new patients.

Engage your patients

engage your acupuncture patients

A patient wants to know that their treatment plan has a direction. If they see a complete track record of their plan on paper or a screen, preferably with the improvements they have made, they won’t lose track.

Avoid sending your patients out the door and hope for the best. Engage them by following up on their health progress by phone or mail.

Get on social media

get on social media

You can’t really grow your acupuncture practice without realizing the potential of social media – a group of platforms for the majority of people to engage with society.

Invest your time to be active on popular social media platforms such as Facebook, Twitter, and Instagram. An active social media presence will invite your patients to engage with you and discuss their problems or share their progress. Positive reviews on your profile and your professional attitude also help attract new patients.

How Acupuncture Has Changed In The Last 20 Years

During the past 20 years, acupuncture has become more and more popular. It is defined as a therapeutic technique of oriental medicine that uses fine needles to stimulate various body points for the healing purpose.

acupuncture in the past 20 years

Acupuncture has emerged into one of the most practical forms of integrative medicine interventions in the United States and around the globe. In fact, more than 12 million acupuncture sessions are being administered per year in the United States alone. The rise of this alternative medicine approach in popularity, particularly in the United States and Europe, can be attributed to its effectiveness for pain relief and to the fact that scientific studies and clinical trials have begun to prove its efficacy.

Acupuncture in Western Countries

Non-discrimination in health care language of the ACA (Affordable Care Act) is one of the most encouraging signs for the future of acupuncture in the United States. This law prohibits discrimination against health care providers who deliver health services that fall under the state-defined extent of the practice.

This ensures that health plans can no longer make it an absolute requirement that acupuncture is provided only by a medical doctor. Moreover, in states such as California, alternative and complementary therapeutic interventions such as acupuncture and chiropractic care are now considered “essential health benefits.” Now that acupuncture specialists are defined as part of the healthcare workforce, and their practice is mandated in California, the future of acupuncture therapy looks wide open in the United States.

Modern Research and Acupuncture

Since the 1980s, scholars in China have researched Western medicine and have started to integrate it into acupuncture. By embracing allopathic medical knowledge as well as modern technologies, acupuncture has been able to generate safe and effective methods of treatment.

Synthesis of Eastern and Western practices allow practitioners on both sides to enhance treatments and approach patients in a far more balanced manner. An excellent example of this union is scalp acupuncture (1), which is the most significant development in acupuncture in the last 20 years. It has fused traditional Chinese medicine with Western medicine by locating representative areas of the brain and influencing their physiology. This needling can influence the central nervous system and has the ability to treat many kinds of nervous system disorders such as stroke, Parkinson’s disease, multiple sclerosis, cerebral palsy, phantom pain, traumatic brain injury, spinal injury and posttraumatic stress disorder (PTSD). With scalp acupuncture, more than 80% of patients have shown improvement in coordination of muscle movements, paralysis (2), and impairment of language, and some patients have also recovered completely.

Bottom Line

Eastern medicine has accepted traditional methods like acupuncture both through intuition and practice. Together, Eastern and Western scientists and practitioners have taken this practice to the next level. They have been presenting studies and clinical trials that prove that modern scientific research does indeed support these practices.

Now is the time to push acupuncture to the next level and make it accessible to all. Residents of both corners must bridge that last gap and strengthen the integration of modern scientific knowledge and acupuncture to new levels.

References

  1. https://www.aphasia.org/site/scalp-acupuncture/
  2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3833481/