How To Ensure Rapid Growth In Your Acupuncture Practice

For any acupuncture specialist, the ideal scenario is a list of patients whose confidence in your expertise has turned them to commit to long-term treatment. However, in reality, patient retention is one of the significant challenges for any medical practice, especially in the field of alternative medicine. Sometimes a practitioner may feel a little helpless as his patients come and go, never to be consulted again.

Being a great acupuncturist is not a definitive answer to this challenge. You have to plant the seeds for patient loyalty. Following are some ideas to retain your patients and grow your acupuncture practice.  You can also learn from an expert on how to grow your acupuncture practice at acuproacademy.com.

Create an excellent atmosphere at your clinic

acupuncture clinic and atmosphere

The atmosphere of any place is crucial to delivering an exceptional experience. No matter how worthy the standard of your treatment, the picture will be destroyed by ugly lighting, dirty restrooms, uncomfortable furniture, bad smells, or annoying muzak.

Turn your clinic into an exclusive zone by modifying or renovating the things. People will want to return.

If you need exciting ideas to jazz up your acupuncture clinic, try to remember the refreshing environments that have left you with a good lasting impression. Don’t hesitate to seek help from an interior decorator.

Appreciate your patient’s characteristics

appreciate your acupuncture paitent characteristics

Whenever a new person meets us, we often fall back on categorical thinking. It’s easy to degrade a person to a stereotype, be they a surfer dude, a soccer mom, aging hippie, or a sports jock.

However, nobody wants to be pigeon-holed. We may seem to be one sort of person, but inside we all personally feel like Walt Whitman: a body full of multitudes, right? So what if we contradict ourselves?

Don’t figure out your patient too quickly. Loyalty will grow when he or she feels honored as an individual.

Go the extra mile

go the extra mile for your patients

“The key is to set practical customer expectations, and then to exceed them in unexpected and helpful ways,” says Richard Branson, the founder of Virgin Records.

This tip is a bit of a no-brainer. To grow your acupuncture practice, you should avoid making promises to your patients that you can’t keep, but try to go the extra mile with them. Although, there is no shortcut to this and patients will take your efforts for granted. The majority of people will come away with the strong impression that you really care for them – and come to trust you.

Be professionally organized

be professionaly organized in your practice

Are your telephone numbers misplaced? Appointments out of order? Files all over the place?

As an acupuncture practitioner, disorganization is not only money and time-wasting hassle for you — but it also delivers a very negative impression on your patient. Keep your operation up-to-date and streamlined with professional acupuncture management software. Patients will feel more convinced if you have got everything under control.

Investing in management software can help reduce the burden on your patients. An integrated system can also help cut down on repetitive form-filling by managing new patients.

Engage your patients

engage your acupuncture patients

A patient wants to know that their treatment plan has a direction. If they see a complete track record of their plan on paper or a screen, preferably with the improvements they have made, they won’t lose track.

Avoid sending your patients out the door and hope for the best. Engage them by following up on their health progress by phone or mail.

Get on social media

get on social media

You can’t really grow your acupuncture practice without realizing the potential of social media – a group of platforms for the majority of people to engage with society.

Invest your time to be active on popular social media platforms such as Facebook, Twitter, and Instagram. An active social media presence will invite your patients to engage with you and discuss their problems or share their progress. Positive reviews on your profile and your professional attitude also help attract new patients.

How Acupuncture Has Changed In The Last 20 Years

During the past 20 years, acupuncture has become more and more popular. It is defined as a therapeutic technique of oriental medicine that uses fine needles to stimulate various body points for the healing purpose.

acupuncture in the past 20 years

Acupuncture has emerged into one of the most practical forms of integrative medicine interventions in the United States and around the globe. In fact, more than 12 million acupuncture sessions are being administered per year in the United States alone. The rise of this alternative medicine approach in popularity, particularly in the United States and Europe, can be attributed to its effectiveness for pain relief and to the fact that scientific studies and clinical trials have begun to prove its efficacy.

Acupuncture in Western Countries

Non-discrimination in health care language of the ACA (Affordable Care Act) is one of the most encouraging signs for the future of acupuncture in the United States. This law prohibits discrimination against health care providers who deliver health services that fall under the state-defined extent of the practice.

This ensures that health plans can no longer make it an absolute requirement that acupuncture is provided only by a medical doctor. Moreover, in states such as California, alternative and complementary therapeutic interventions such as acupuncture and chiropractic care are now considered “essential health benefits.” Now that acupuncture specialists are defined as part of the healthcare workforce, and their practice is mandated in California, the future of acupuncture therapy looks wide open in the United States.

Modern Research and Acupuncture

Since the 1980s, scholars in China have researched Western medicine and have started to integrate it into acupuncture. By embracing allopathic medical knowledge as well as modern technologies, acupuncture has been able to generate safe and effective methods of treatment.

Synthesis of Eastern and Western practices allow practitioners on both sides to enhance treatments and approach patients in a far more balanced manner. An excellent example of this union is scalp acupuncture (1), which is the most significant development in acupuncture in the last 20 years. It has fused traditional Chinese medicine with Western medicine by locating representative areas of the brain and influencing their physiology. This needling can influence the central nervous system and has the ability to treat many kinds of nervous system disorders such as stroke, Parkinson’s disease, multiple sclerosis, cerebral palsy, phantom pain, traumatic brain injury, spinal injury and posttraumatic stress disorder (PTSD). With scalp acupuncture, more than 80% of patients have shown improvement in coordination of muscle movements, paralysis (2), and impairment of language, and some patients have also recovered completely.

Bottom Line

Eastern medicine has accepted traditional methods like acupuncture both through intuition and practice. Together, Eastern and Western scientists and practitioners have taken this practice to the next level. They have been presenting studies and clinical trials that prove that modern scientific research does indeed support these practices.

Now is the time to push acupuncture to the next level and make it accessible to all. Residents of both corners must bridge that last gap and strengthen the integration of modern scientific knowledge and acupuncture to new levels.

References

  1. https://www.aphasia.org/site/scalp-acupuncture/
  2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3833481/

 

 

acupuncture needles - do they hurt

Does Acupuncture Hurt Or It’s Just A Fear Of Needles

Acupuncture is an alternative therapy that’s originated in China and has been around for over 2,000 years. This technique is a part of traditional Chinese medicine and used to balance the flow of energy, also known as chi, or qi. Qi is believed to flow through specific pathways in your body. The goal of acupuncture therapy is to remove energy blockages from these pathways and restore your energy flow to help regulate your physical, mental, and emotional health.

Acupuncture uses thin, solid metal needles to stimulate specific points along these pathways. These needles have a round edge, and they don’t cut the skin.

acupuncture needles - do they hurt

Does It Hurt?

One misconception about acupuncture therapy is that it hurts, and that’s why some people don’t want to give it a try. In reality, the treatment is not meant to hurt, though you may experience some numbness or tingling sensations during the procedure.

Most people being treated don’t feel anything. In a majority of cases, what might be called as pain is a chi sensation. It is a collection of positive responses that can be heavy, throbbing, or jumping.

Chi sensation can vary from person to person due to overall sensitivity and the level of pain tolerance. Sometimes your first acupuncture therapy will be more uncomfortable than following sessions. This could be due to the stimulation of specific energy points on your body for the first time.

Mild pain during the therapy is not a negative thing, but patients don’t want it to last. Most of the time, it dissipates. If you continue to feel it, ask your therapist to take out the needle.

does acupuncture hurt - needles and forehead

What Does Acupuncture Feel Like?

Acupuncture usually doesn’t cause pain or discomfort; however, the experience will be different for everyone.

A safe and effective acupuncture session doesn’t need to hurt. It’s good to feel the Chi sensation such as heaviness and dullness. These are supposed to be positive responses and usually mean that something good is happening.

In most cases, patients won’t feel the needles being inserted, because of their thin, round edges. You are likely to feel a slight tingling sensation or a mild, dull ache once a needle reaches its intended depth. This may be a sign that the therapy is working fine, and the specific energy point is being stimulated. You may also feel an electric or heavy sensation.

If you feel anything severe or sharp pain, you should let your therapist know. Most of the time, pain or distress will be fleeting and last just a few seconds.

what does acupuncture feel like

What Causes the Pain?

 

Practicing wrong acupuncture technique such as inserting needles more deeply or using higher-gauge needles is more likely to cause sharp pain. Some practitioners use a heavier technique or more force when inserting the needles. Therefore, you must see a licensed and experienced acupuncture specialist for treatment.

Speak up if you are experiencing a sharp pain that is beyond mild ache or discomfort. You can also ask your acupuncturist to use fewer needles, proceed slower, and manipulate them less.

Sometimes the troublesome symptoms could be due to a poor needling technique. If successive therapy sessions are hurting, you should consider trying a different practitioner.

what causes pain during acupuncture